runs the largest diamond and jewellery consumer forum in the world which have become the worlds biggest diamond knowledge base. Pricescope started out as a price comparison aggregator and lists around a dozen of the better online companies. I have been the in-house diamond guru and a director since inception in 1999.

Pricescope hosts HCA for consumers, giving 3 free searches, and there after $0.30 to $1 each depending on the package.

The searchable forums range in topics from consumers seeking advice like “is this a good diamond” to jewellery styles, coloured gem info, antique jewels and lab grown diamond discussions.